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Title
Text copied to clipboard!Blog Analyst
Description
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We are looking for a Blog Analyst to join our marketing team and help us understand and optimize the performance of our blog content. In this role, you will be responsible for analyzing blog traffic, engagement, and conversions, and providing strategic recommendations to improve content effectiveness. You will play a key role in data-driven content development and collaborate with content creators, SEO specialists, and marketing managers.
Success in this position requires strong analytical thinking, experience with website analytics (e.g., Google Analytics, SEMrush, Ahrefs), and the ability to present complex data in an understandable way. You are passionate about content marketing and want to enhance the impact of blogs to achieve business goals.
Your daily tasks will include monitoring blog performance, identifying trends, designing A/B tests, and reporting results. You will also participate in keyword research and help optimize content for search engines and user experience. You will be involved in developing metrics and KPIs to measure blog effectiveness and impact.
We offer you the opportunity to work in a dynamic and growing organization where you can influence content strategy and develop your skills in analytics and marketing. If you are data-driven, detail-oriented, and want to be part of a creative team, this role may be perfect for you.
Responsibilities
Text copied to clipboard!- Analyze blog traffic and user behavior
- Create reports and presentations on blog performance
- Identify areas for improvement and provide content recommendations
- Collaborate with content creators and SEO specialists
- Participate in keyword research and SEO optimization
- Monitor competitors’ blog strategies
- Develop and track KPI metrics
- Conduct A/B tests and analyze results
- Support content strategy planning with data
- Use analytics tools like Google Analytics and SEMrush
Requirements
Text copied to clipboard!- Experience in digital analytics and website measurement
- Strong understanding of content marketing and SEO
- Ability to interpret data and present it clearly
- Experience with analytics tools (e.g., Google Analytics, Ahrefs)
- Excellent communication and collaboration skills
- Ability to work independently and in a team
- Attention to detail and accuracy
- Bachelor’s degree in marketing, communications, or related field
- Experience with blogging platforms (e.g., WordPress) is a plus
- Proficiency in Finnish and English
Potential interview questions
Text copied to clipboard!- What is your experience with blog analysis?
- Which analytics tools are you proficient in?
- How do you approach improving blog performance?
- Have you conducted A/B tests? If so, what kind?
- How do you collaborate with content creators?
- How do you measure blog success?
- How do you monitor competitors’ content strategies?
- How do you integrate SEO and analytics?
- What has been your biggest analytics challenge?
- Why do you want to work as a blog analyst?
